Top 5 Things You Need to Know About the *rhode* Leak That’s Breaking the Internet (And Hailey’s Silence)
* The **massive product launch leak** – A full, unverified list of upcoming *rhode* products (including a rumored lip tint, new phone case, and “secret” peptide lip treatment in a shade called “Glazed Donut”) has surfaced on TikTok and X (formerly Twitter), sending fans into a frenzy and crashing the brand’s website for 20 minutes.
* **Hailey Bieber’s strategic silence** – Instead of addressing the leak directly, Hailey reportedly unfollowed three fan accounts and posted a cryptic Instagram story of a single coffee cup with no caption, leading to wild theories that the leak was intentional marketing or a PR misstep that backfired.
* **The “copycat” controversy heats up** – The leaked *rhode* liquid blush is being compared frame-by-frame to Glossier’s Cloud Paint (down to the squeeze tube), sparking a debate online with the hashtag #rhodeRipoff trending, while a small indie brand claims *rhode* “copied” their pigment formula—legal threats have been rumored.
* **Insider says “bait and switch”** – A disgruntled former *rhode* employee posted an anonymous TikTok alleging the leaked products are “cheaper versions” of what was originally designed, with key ingredients swapped out to cut costs—the video has 2 million views and counting, with Hailey’s team reportedly trying to have it taken down.
* **Stockpile or skip?** – Sephora confirmed a restock of current *rhode* lippies will happen on Friday, but all 10 of the leaked “new” products are listed as “Coming Soon—Sold Out Instantly,” creating a massive resale market on Depop where items are listed for 5