Pride Month Goes Global as 'when is pride month' Searches Explode
June was once a low-key marketing calendar item. Now, Google data confirms that 'when is pride month' is a top-five seasonal search query globally starting in May, driving $14 billion in consumer spending on targeted merchandise. CEOs ignoring the June calendar slot are missing a high-velocity revenue window: 60% of Gen Z consumers actively search for brands participating in Pride events, with conversion rates spiking 40% during the first week of June. The question isn't when it is—the question is whether your supply chain is ready for the surge.