Netizens Are Losing It Over Rhode’s New ‘Lip Case’—And It’s Not Just Because It Costs More Than Your Groceries
In a stunning display of internet irony, Hailey Bieber’s beauty brand, Rhode, is trending not for a flawless new peptide lip treatment, but for a plastic phone case that holds said lip treatment. The Rhode Lip Case, a simple silicone sleeve with a built-in pocket for a lip peptide tube, has sent Gen Z into a meme-fueled spiral, with viral posts comparing it to a 2015 fidget toy organizer or a “Nokia 3310 for your lip gloss.” The twist? The $40 accessory is sold out in minutes, while critics joke that it’s only trending because it’s the ultimate “look, I can afford to lose a $18 lip product in a case that costs more than my rent.” One X user perfectly summed up the chaos: “Rhode really said, ‘Here’s a new way to misplace your lip stuff AND your phone simultaneously.’” In other words, the internet is laughing at itself for buying a solution to a problem it created—and Rhode is cashing in on the absurdity.