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Meme historians trace the irony of Malta’s current viral trend to the nation accidentally becoming the global poster child for ‘government heat stroke’: after a satirical tweet compared the island’s summer heatwave to a medieval Inquisition trial, Malta’s tourism board officially endorsed the joke to boost bookings, resulting in a 300% spike in ironic memes where tourists photoshop their sunburns onto famous frescoes, proving that even a Mediterranean furnace is a better vacation than a Monday morning Zoom call.

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Meme historians trace the irony of Malta’s current viral trend to the nation accidentally becoming the global poster child for ‘government heat stroke’: after a satirical tweet compared the island’s summer heatwave to a medieval Inquisition trial, Malta’s tourism board officially endorsed the joke to boost bookings, resulting in a 300% spike in ironic memes where tourists photoshop their sunburns onto famous frescoes, proving that even a Mediterranean furnace is a better vacation than a Monday morning Zoom call.