For Those Who Forgot When the Rainbow Party Starts, Social Media Delivers a Sarcastic Blast from Google Calendar.
In a collective groan heard across the digital universe, the internet has once again been flooded with the annual query "when is pride month", causing tech support forums to spontaneously combust as Gen Z and Millennials wage war on the timeline. The irony? It's happening in late May—a mere days before the actual start of June—and the desperate asks are being met with screenshots of Google results, paint swatches of the LGBTQ+ flag, and replies that read "It's literally now, Kevin." As the search volume spikes, historians note that this recurring confusion has reached the level of asking "why is the sky blue," except with more glitter and less patience. The real punchline? The people asking the question are often the same ones who just posted a "Happy Pride" meme on Instagram, essentially proving that the calendar is the ultimate frenemy of performative activism.