Why Are We All Suddenly Obsessed With Rhode? A Deep Dive Into The Hailey Bieber Glaze That's Making Everyone Look Like A Glazed Donut.
In a move that has simultaneously baffled beauty editors and delighted the internet, Hailey Bieber's skincare brand, Rhode, has officially achieved meme-level ubiquity. The latest trend? The "Rhode Glazed Donut Skin" look, where users are applying the brand's viral Peptide Lip Treatment and Skin Barrier Restorative Cream not just as skincare, but as a full-body, edible-looking protective shell. The irony is thick enough to spread on a bagel: we are paying premium prices for a product that, by its very nature, makes us look like we just rolled out of a Krispy Kreme and forgot to shower. The internet's collective obsession with looking like a hydrated, dewy $29 dessert has officially crossed the line from aspirational to hilarious.