**MOUNTAIN DEW CANNED: WHITE OUT PRODUCTION SCRAMBLE SPARKS SHORTAGE FEAR – STOCK IMPACT?**
MOUNTAIN DEW CANNED: WHITE OUT PRODUCTION SCRAMBLE SPARKS SHORTAGE FEAR – STOCK IMPACT?
PepsiCo has quietly initiated an emergency production push for Mountain Dew’s cult-favorite White Out flavor after a sudden resurgence in demand stripped inventories at major retailers nationwide. The lemon-lime and cream soda hybrid, discontinued from permanent rotation, is now trading at premium resale prices—exceeding $50 per 12-pack on secondary markets.
The rapid inventory depletion signals a miscalculation in PepsiCo’s drop strategy, potentially creating a revenue gap in the $4.5 billion Mountain Dew brand line. Competitors may leverage the gap if PepsiCo fails to execute a rapid restock within the current fiscal quarter.