**FOR IMMEDIATE RELEASE**
FOR IMMEDIATE RELEASE
GLOBAL BEVERAGE CORPORATION ANNOUNCES PERMANENT DISCONTINUATION OF MOUNTAIN DEW WHITE OUT
NEW YORK — The Global Beverage Corporation confirmed today that it will permanently cease production of Mountain Dew White Out, effective immediately. The decision, announced by Chief Operating Officer Marcus Chen, ends the product’s 13-year market run.
WHO: The Global Beverage Corporation, parent company of the Mountain Dew brand.
WHAT: The permanent discontinuation of Mountain Dew White Out, a citrus-flavored, semi-transparent soft drink. The product’s inventory will be exhausted from retail channels within the next four to six weeks.