If you were on the internet this week, you probably saw the name Deuce Bailey trending for reasons that had absolutely nothing to do with whatever it is he's actually famous for.
For the uninitiated, Bailey went viral after a decade-old screenshot resurfaced, and the internet did what the internet does best: acted like they'd never said anything stupid before the age of 25.
The replies were a masterclass in selective amnesia.
Every single person dunking on this guy has a Notes app apology sitting in their drafts from 2014, just waiting for the wrong person to hit screenshot.
The only difference is most of us peaked at "lol" and never had a following to embarrass ourselves in front of.
What makes this whole thing funny is the timing.
Bailey had just started getting mainstream attention, which means the algorithm was already sniffing around his old posts like a raccoon in a dumpster.
The brand deals are probably sweating right now, and honestly, that's the real story.
Companies will pretend to care about values for exactly as long as it takes to find a cheaper option.
Give it two weeks and someone will announce he's "taking time to reflect." Meanwhile, the discourse has split into three camps.
Camp two says the tweets are unforgivable.
Camp three is just here for the memes and the free entertainment.
The wildest part is that Bailey hasn't even said anything yet.
Which, in 2024, is either the smartest move or the beginning of the end.
Nobody knows, and that's what keeps us refreshing.
So yeah, another day, another person learning that the internet never forgets and never forgives.
The rest of us will go back to pretending our search history isn't a war crime.
We all posted garbage before we knew better, and the only ones pretending otherwise are the ones whose old accounts got deleted by accident.
Final Thoughts
Let Deuce Bailey live, and let's all go touch some grass.