Karlie Kloss Opens Her Third "Kode With Klossy" Campus In A Tent In The Middle Of Nowhere, Because Coding Is Better In The Woods, Apparently
Look, I get it. Being a supermodel is exhausting. You spend all day being tall, rich, and photogenic, and by 4 PM you’re just *craving* a side hustle that makes you look like a saint. Enter Karlie Kloss, who has decided that the only thing missing from her already annoyingly perfect life is the title of "Tech’s Mom Friend." She’s opened the third campus for her "Kode With Klossy" program, and this time, she’s doing it in a literal tent. In the woods. In upstate New York.
Yes, you read that right. The same woman who walks runways for Dior and is married to Joshua Kushner (yes, *that* Kushner, but the one who’s not a walking war crime) is now asking 16-year-olds to learn Python while listening to the gentle rustle of leaves and the occasional scream from a distant coyote. The irony is so thick you could spread it on a gluten-free bagel.
Let’s break this down, because I have feelings about this, and they’re mostly just jealousy wrapped in a trench coat of skepticism.
First off, good for her. No, seriously. The "Kode With Klossy" program is actually legit. It’s a free, two-week coding camp for girls and non-binary teens, and it’s produced over 10,000 alumni. That’s not a vanity project; that’s a real pipeline. Kloss has been doing this since 2015, and she’s put her money where her Instagram bio is. But the third campus is being set up at the YMCA Camp of the Arts in upstate New York, and the whole vibe is giving "tech retreat you’d have to pay $5,000 for, except it’s free and you’re sleeping in a bunk bed."
The press release says the camp is designed to "empower young creators to build the future." Cool. But let’s be real: the future is currently a flaming dumpster fire of AI-generated deepfakes and crypto scams. So these kids are either going to become the next Grace Hopper or the next person to rug-pull a bunch of idiots on Discord. There is no in-between.
Also, let’s talk about the location. Upstate New York. The woods. In a tent. Have any of these people seen a horror movie? Every single teen horror flick from the last 20 years starts with a group of kids going to a remote camp to learn a skill, and it ends with one of them getting possessed by a demon or eaten by a bear. I’m not saying Karlie Kloss is running a front for a supernatural entity, but I’m also not *not* saying that. She’s literally a model who married into the Kushner family—if that’s not a deal with the devil, I don’t know what is.
But fine, let’s assume the best-case scenario. These kids are going to spend two weeks learning HTML, CSS, and JavaScript while roasting marshmallows and singing "Kumbaya" around a fire. That’s cute. That’s wholesome. But here’s the thing: coding is hard. It’s frustrating. It’s staring at a screen for 12 hours until your eyes bleed and you start questioning every life choice that led you to this moment. The last thing you want when you’re trying to debug a recursive function is a mosquito buzzing in your ear and the smell of someone else’s burnt hot dog wafting through the tent.
I can already see the Reddit thread: "AITA for ghosting Kode With Klossy because I couldn’t handle the Wi-Fi lag?" The answer is NTA, but you’re still going to feel bad when Karlie posts a picture of you on her Instagram story with the caption "Proud of our campers! 💻✨"
Speaking of Instagram, let’s not pretend this isn’t also a massive PR move. Every single one of these camps is documented with the kind of aesthetic that makes you feel like you’re failing at life. The photos are all soft lighting, smiling faces, and laptops with perfectly placed stickers. There’s no picture of the kid who just accidentally deleted their entire project. There’s no video of the girl crying because her code won’t compile. It’s all curated, filtered, and served to you with a side of "look at how much good I’m doing."
And look, she *is* doing good. I’m not denying that. The program has a solid track record, and it’s genuinely helping close the gender gap in tech. But can we just admit that there’s something deeply hilarious about a supermodel teaching coding in a tent? It’s like if Taylor Swift opened a mechanic school. It’s incongruous. It’s weird. And I’m here for it, but only because I want to see the inevitable TikTok where a camper tries to teach Karlie how to code and she just blinks at the screen like a confused golden retriever.
Also, let’s address the elephant in the room: the Kushner connection. I know, I know, she married the "good" Kushner. Jared’s brother. The one who isn’t a failed real estate mogul and didn’t help his father-in-law dismantle democracy. But still. The name carries baggage. Every time Karlie posts about her camp, there’s always a comment section that’s half "you’re a queen" and half "your brother-in-law is a war criminal." And that’s just the reality of being a public figure in 2024. You can’t escape the politics. Even in a tent in the woods.
But maybe that’s the point. Maybe Karlie is trying to create a space that’s completely detached from the chaos of the outside world. No news. No Twitter. No discourse. Just you,
Final Thoughts
Having watched the trajectory of countless models-turned-entrepreneurs, what stands out about Karlie Kloss is not her runway pedigree, but her surgical precision in leveraging that fame for genuine substance. She understood early that a supermodel’s currency isn't just beauty, but influence—and by pivoting toward tech education and philanthropic ventures like Kode With Klossy, she effectively rewrote the playbook for what a modern public figure can build after the flashbulbs fade. In the end, Kloss offers a masterclass in constructing a legacy that outlasts the cover shot, proving that the smartest move a model can make is to stop being just a face.