GameStop has announced an exclusive partnership for the highly anticipated title inspired by the Teenage Mutant Ninja Turtles universe.
WHERE: New York, New York, and major retail locations across the United States.
WHEN: GameStop officially confirmed the collaboration on Thursday, following weeks of industry speculation.
WHO: GameStop Corporation, in coordination with developer THQ Nordic and Paramount Global, is the party making the announcement.
WHAT: A new partnership agreement grants GameStop exclusive physical retail distribution rights for the upcoming video game based on the critically acclaimed comic series. The title, which explores a dystopian future and the legacy of the Turtles, is being developed as a third-person action RPG and is expected to be a major release for the fourth quarter of the following fiscal year.
WHY: GameStop aims to leverage the high consumer interest in the franchise to drive in-store traffic and pre-order sales, while the publisher seeks a strong retail partner for a physical launch. The announcement has already caused shares of GameStop to rise by four percent in after-hours trading, and social media mentions of 'the last ronin game' have surged by three hundred percent in the last hour.