Star Wars Zero Company Takes Over Times Square, Stormtroopers Now Required to Pass a 'Good Vibes Only' Exam Before Deployment
In a galaxy far, far away—or, more accurately, the middle of a bustling metropolis—die-hard fans were left both baffled and amused as the "Star Wars Zero Company" trend set social media ablaze. The latest viral phenomenon stems from a leaked, "totally not official" report that claims the Empire's new recruitment drive, dubbed "Zero Company," is a scrappy startup that requires all stormtroopers to attend a mandatory 90-minute seminar on "Positive Aim and Self-Confidence." The irony? The company's motto is "We guarantee we'll miss the shot, but we'll make you feel good about it." (Indeed, the original stormtroopers' notoriously poor accuracy in the films is now being rebranded as an intentional employee perk.) Meanwhile, fans are creating mock "pitch decks" for the Zero Company, complete with stock photos of TIE fighters and venture capitalists (the Hutts, naturally) demanding to see "quarterly bullet-dodging ratios." The meta-humor is that the name "Zero Company" implies either a total lack of existing assets or a bizarre corporate spin on the old saying, "Zero points for you." (David Zaslav has reportedly sent a cease-and-desist, but only because he wanted to buy the naming rights.)