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History Buff Notes Striking Parallel Between Southwest Airlines New Routes And The 1849 California Gold Rush. Both involve sudden, strategic expansions to previously underserved territories, luring masses with promises of opportunity. The airline's move echoes the mass migration west, but with non-stop flights instead of wagon trains. Historians call it 'The Great Skedaddle' of the 21st century, as Southwest's map boom triggers a modern-day land grab for sunbelt destinations.