Snapchat's New 'Wednesday' Lens Predicts Your Death Date, And Season 3 Is Supposedly Unlocked By Taking The Quiz
January 14, 2025 - In a bizarre yet viral twist, Snapchat has released an augmented reality filter that claims to calculate your exact date of death using facial biometrics and sleep pattern data—and the only way to access early footage of Wednesday Season 3 is to take the quiz. Within 24 hours, over 10 million users have shared their “expiration dates,” crashing the app’s servers three times. Netflix and Snap have confirmed the partnership, calling it “the next evolution of interactive marketing,” but privacy watchdogs are sounding alarms. “They’re gamifying mortality for a show about a girl who solves murders,” one critic tweeted. “Is Wednesday Addams worth selling your soul—and your biometrics—for?” The filter is expected to stay live until the Season 3 premiere, currently slated for early 2026.