stranger than heaven: The Viral Business Fad That CEOs Are Dismissing as a Billion-Dollar Distraction
In a move that has left investors scratching their heads, a wave of mid-tier firms is ditching proven revenue streams to chase "stranger than heaven" strategies—methods so unconventional they border on the bizarre. Early adopters report a 30% spike in buzz but a 9% dip in EBITDA. For CEOs, the message is clear: resist the hype or risk a reality check that hits harder than a meme stock crash.