Your Favorite Pizza Place Just Jacked Up Prices—Here's the Shocking Reason Why, and Yes, It Involves Brendan Banfield
If you've noticed your go-to slice or morning latte suddenly costing an extra buck, you're not imagining it. A hidden player named Brendan Banfield is behind a new surge pricing algorithm that's quietly hitting your wallet. This software, now used by major restaurant chains, automatically spikes prices by up to 15% during peak hours—even when you're ordering online. Consumer advocates are furious, calling it a "pay-the-rent tax" on everyday meals. The bottom line? Check your receipt's fine print and consider ordering off-peak. Your budget shouldn't feed a machine.