Taylor Swift and Travis Kelce just got matching tattoos, but it’s will forte wife who stole the spotlight.

Taylor Swift and Travis Kelce just got matching tattoos, but it’s will forte wife who stole the spotlight.

- Taylor Swift and Travis Kelce shocked fans by getting matching 'red string of fate' tattoos on their wrists, but the internet quickly forgot about them when Will Forte's wife, Olivia Modling, casually debuted a new lip color that caused a TikTok frenzy.
- The SNL star's wife, Olivia, revealed the shade is a custom blend from a little-known indie brand, sparking a 500% surge in searches for 'will forte wife makeup' and crashing the brand's website for 90 minutes.
- In a bizarre twist, Will Forte himself crashed a live interview to discuss the lip color, calling it 'the most serious news we've had this week' and joking that his wife's fashion choices are now more viral than his comedy.
- A separate Reddit thread uncovered that Olivia Modling's lip color shade is named 'Dramatic Moonlight,' which fans are already dubbing the 'will forte wife effect'—an inside joke that's now trending on X with over 12,000 posts.
- Taylor Swift was reportedly 'obsessed' with the shade and immediately DM'd Olivia for the formula, while Travis Kelce started selling 'Forte Wife Lip Balm' t-shirts at his next football game for $20 each, making this a cross-industry craze no one saw coming.