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Doughnut lovers, brace your wallets: Krispy Kreme just dropped a new “pay what you want” promotion that sounds too good to be true—and that’s exactly the problem. Starting today, select locations are letting customers name their own price for a dozen original glazed, but the fine print reveals you’ll still pay market rate for any specialty flavors, and the “deal” is only valid if you buy at least two drinks per dozen. With coffee markups hitting $4 a cup, that “free” dozen could cost you $10 more than just buying them outright. Your local doughnut shop is probably cheaper—and less confusing.
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Doughnut lovers, brace your wallets: Krispy Kreme just dropped a new “pay what you want” promotion that sounds too good to be true—and that’s exactly the problem. Starting today, select locations are letting customers name their own price for a dozen original glazed, but the fine print reveals you’ll still pay market rate for any specialty flavors, and the “deal” is only valid if you buy at least two drinks per dozen. With coffee markups hitting $4 a cup, that “free” dozen could cost you $10 more than just buying them outright. Your local doughnut shop is probably cheaper—and less confusing.