Top 5 things you need to know about this Krispy Kreme digital coupon switch
- Krispy Kreme is rolling out a new digital coupon system to replace traditional paper deals, aiming to reduce waste and push app downloads.
- The switch means customers will need the official Krispy Kreme app to access limited-time offers, including the popular "dozen for a buck" promotions.
- Existing loyalty members will automatically transition, but new users must sign up and link a payment method to unlock exclusive savings.
- Some fans are upset about the change, citing concerns over data privacy and the need for a smartphone for basic deals.
- Industry experts say this mirrors a broader trend in fast food, with chains like Krispy Kreme prioritizing digital engagement for better customer tracking.