Kevin Costner’s American West Film Accidentally Becomes a Viral Meme After Fans Realize It’s Just a Two-Hour Sponsorship for Denim
Fans are in stitches after Kevin Costner’s latest American West film, *The Horizon Stares Back*, accidentally trended for all the wrong reasons. Viewers quickly noticed that every character—from the stoic rancher to the villainous outlaw—were all wearing the exact same pair of faded blue jeans, complete with a suspiciously prominent brand logo. The film has been dubbed “the most expensive denim ad in history,” and internet sleuths are now trying to figure out if the ghost town was actually a pop-up store for Wrangler. Costner remains “cowboy serious” about the artistic vision, but the meme community has already declared it the first historical epic to be sponsored by a pair of pants.