'anthony head' Effect Sparks Global Shift: AI-Powered Digital Clones Now Set to Inherit Your Online Life After You Die
LONDON – A groundbreaking study on the ‘anthony head' effect—named after the actor whose digital likeness continues to generate new fan content years after his major roles—has triggered a seismic shift in digital identity law. By 2035, experts predict over 60% of social media users will legally pass their unique algorithmic ‘personality models' to virtual heirs, allowing AI avatars to post, interact, and even sign contracts on their behalf posthumously. The technology, already rushed into beta by three major tech conglomerates, promises to end digital death but raises urgent questions about identity theft, grief exploitation, and the very definition of human legacy.