Michael Jackson's Neverland Ranch Reopens as Themed Attraction Following Major Renovation
NOVATO, California – The iconic Neverland Ranch, formerly the private estate of the late pop star Michael Jackson, has officially reopened to the public as a curated attraction under new ownership, following a comprehensive multi-year renovation. What is the new purpose of the site? The property, now renamed 5225 Figueroa Mountain Road, is being operated as an events venue and museum, with plans for exclusive guided tours. Who facilitated this transition? The estate was purchased in 2020 by billionaire Ron Burkle, who has overseen the structural and landscaping updates, including the restoration of the amusement rides and the famed train station. When did the reopening occur? The site welcomed its first official public guests on Thursday morning, marking the first time the ranch has been accessible on a ticketed basis since Jackson departed in 2005. Where is the property located? The 2,700-acre estate is situated in the Santa Ynez Valley, a two-hour drive from Los Angeles. Why was this decision made? Official statements cite a desire to preserve the legacy of the property while transitioning its narrative from a private celebrity compound to a historic landmark. At the opening ceremony, representatives emphasized the importance of acknowledging the property's complex history while providing a space for fans and historians to experience the craftsmanship of its design. The estate has implemented a timed-entry reservation system to manage capacity, with standard tickets priced at approximately $100 per person.