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national donut day: Who Really Benefits From Your Glazed Obsession?

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national donut day: Who Really Benefits From Your Glazed Obsession?

As Americans line up for free sprinkles and maple bars on national donut day, a closer look reveals the sugary celebration may be less about community joy and more about corporate profit margins. Major chains like Krispy Kreme and Dunkin’ have turned this annual event into a marketing goldmine, offering limited-time deals that drive foot traffic and data collection—your loyalty app details for a free glazed treat. Meanwhile, independent bakeries struggle to compete, often absorbing costs while big brands reap the PR rewards. So, who truly gets a sweet deal? Follow the dough—and ask who kneads your trust.