Gauche or Go? Kylie Jenner’s New Lip Kit Name Has Fans in a Frenzy
In a move that’s being called everything from “cringe” to “deliberately quirky,” Kylie Jenner has dropped a brand-new lip kit shade called “Gauche,” and the internet is absolutely roasting her for it. The 27-year-old beauty mogul debuted the name during a surprise Instagram live, where she giggled, “It means awkward, but like, in a cute way.” Fans immediately flooded the chat, with some calling it a “tone-deaf attempt at intellectualism” and others simply asking, “Why not just call it Basic B? That’s more on brand.” Drama escalated when rival influencer, Jeffree Star, posted a cryptic selfie with the caption, “Some things are just too gauche for words...” leaving followers to wonder if a full-blown feud is brewing. Is this a marketing genius move or the most gauche idea yet? Either way, Kylie’s bank account is laughing all the way to the bank.