Ariana Madix’s New Cocktail Line is Cheaper Than a $16 Cosmo—But Has a Hidden Ingredient That Could Cost You
If you’ve been paying $16 for a single cocktail at your local bar, Ariana Madix just handed you a reality check. The "Vanderpump Rules" star—now a bona fide business mogul following her explosive split from Tom Sandoval—has launched a new line of ready-to-drink cocktails that are ringing in at about half the price of a typical night out. But before you clear the shelf at your local liquor store, there’s a catch that might hit your wallet harder than a hangover.
Madix’s "Something About Her" canned cocktails hit stores this week, and at roughly $4.99 per can, they’re a steal compared to the $14 to $18 you’d drop on a single cocktail at most trendy bars. For consumers already stretching their budgets on groceries and rent in 2025, this feels like a rare win. The hidden cost? These boozy beverages are just 6% alcohol by volume, meaning you’d need to drink two to three cans to match the buzz from a standard restaurant pour. Suddenly, that "cheap" $5 can turns into a $15 night—and that’s before the added calories and sugar hit your health bottom line.
More importantly, Madix’s products are riding the wave of "inflation-proof" small luxuries—think affordable indulgences during a cost-of-living crisis. But your wallet isn’t the only thing at risk. These drinks are marketed as vegan and low-calorie, but a quick glance at the label shows added sugars that rival a soda. The real story here is whether your "treat yourself" moment is actually cheaper than a night out—or just a cleverly priced trap. Either way, Madix is cashing in on your bank account