abc sports expands live content deal, targeting Gen Z digital-first fans

abc sports expands live content deal, targeting Gen Z digital-first fans

abc sports has secured exclusive streaming rights for a new mixed-reality extreme sports league, pivoting from traditional broadcasts to capture younger viewers. The deal, valued at $3 billion over five years, integrates interactive betting and highlight clips, moving against falling TV ratings. CEO Mark Thompson stated the company aims to double its under-30 audience by 2025, signaling a decline in legacy sports rights. Initial ad sales have already hit 75% capacity, despite industry skepticism over digital-only events.