UNTIL DAWN 2 Sparks $2B Studio War as Sony, Supermassive Battle Over Sequel Rights
Sony and Supermassive Games are locked in a high-stakes legal and creative standoff over UNTIL DAWN 2, with sources indicating the sequel could command a $2 billion franchise valuation. The original’s cult following and Netflix adaptation’s success have made the IP a must-own asset, but Supermassive’s refusal to cede full control to Sony is stalling production. Insiders say a bidding war is imminent, with Tencent and Netflix circling as potential buyers. The holdup? Creative direction and profit splits. Until Dawn 2 could define the next generation of interactive horror, but only if these giants can kill the deadlock.