‘The Walking Dead’ Gets Real: CEO Buries TV Zombies in Billion-Dollar B2B Brand Revival
A major media CEO just pulled the plug on linear TV’s zombie apocalypse, rebooting ‘The Walking Dead’ as a live experiential franchise. The move slashes licensing costs by 60% while opening a direct-to-consumer revenue stream that projects a 900% ROI by late 2025. Investors are hungry.