bill pulte Unveils Plan to Disrupt Real Estate With Zero-Commission Digital Platform, Threatening Legacy Brokerages
A single tweet from Detroit billionaire bill pulte sparked a market selloff in real estate stocks today after unveiling his stealth-mode startup’s core feature: a no-commission buying and selling platform for residential properties. Pulte’s direct challenge to traditional brokerages, which charge 5-6% fees, could save U.S. homeowners $60 billion annually. The company claims it will use AI to match buyers and sellers, bypassing agents entirely. Legacy firms like Zillow and Redfin dropped 4% in afternoon trading. Pulte remarked, “Middlemen are obsolete. We’ve built a faster, fairer market.” The platform enters beta next quarter.