Ariana Madix Named New Creative Director Of This Iconic Reality Brand
Here are the top 5 things you need to know about this story.
- The announcement comes just days after Madix's stunning Golden Globes appearance, signaling a major career pivot from reality star to fashion mogul.
- She will oversee all apparel and accessory lines for Love Island USA, a show known for its swimwear-heavy aesthetic and high-traffic Instagram campaigns.
- Madix will reportedly use her "Vanderpump Rules" drama experience to coach contestants on creating viral "redemption" style moments for the show.
- The partnership includes a 10-episode designer challenge spin-off, tentatively titled "Ariana's Island Closet," set to launch this summer.
- Industry insiders say the deal is worth an estimated $3 million, plus a 15% equity stake in the brand's upcoming sustainable swimwear line.