When is pride month? Mark your calendars now: It starts June 1st, and here's why your wallet might want to pay attention
As the calendar flips closer to June, many are asking "when is pride month" to plan celebrations, but savvy consumers should also be preparing for a wave of seasonal sales and financial pitfalls. Pride Month, observed every June, isn't just about parades and rainbow flags—it's become a major shopping event where retailers from Target to Amazon drop limited-edition collections. While you can snag deals on apparel and accessories, experts warn that "pink capitalism" can lead to impulse spending. Before you buy that 'Pride' themed sneaker or donate to cause-related checkout campaigns, check the fine print: Many companies advertise support but don't disclose what share of profits actually go to LGBTQ+ charities. Your wallet's best move? Set a budget, compare prices across stores, and remember that the most affordable way to show support is often a direct donation to a local nonprofit instead of a branded T-shirt. So, when is pride month? June 1st—but make it a smart spend, not just a colorful one.