You've been celebrating Pride Month wrong and it might be costing you a small fortune.
When is Pride Month? The official answer is still June, but savvy shoppers are learning the hard way that waiting until the first week of June to buy rainbow flags, parade tickets, or even themed merchandise at stores like Target and Amazon means paying a premium that can reach 40% more than if you had shopped in May. The hidden truth? Retailers are already pulling their Pride inventory from shelves by mid-June to make room for July 4th sales, forcing last-minute buyers to overpay on resale apps for items that were originally $15. If you haven't already grabbed your gear for the June 1st start, your wallet is about to take a hit from both price gouging and shipping delays.