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when is pride month actually celebrated, and who profits from the corporate rainbow washing that follows? While activists insist it’s a time for inclusion and remembrance starting June 1, skeptics note that major corporations quietly pay millions for prime-time ad slots and parade sponsorships—raising questions about genuine support versus calculated marketing. As brands scramble to show solidarity, critics ask: does the month-long festival serve the community or the bottom line?
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when is pride month actually celebrated, and who profits from the corporate rainbow washing that follows? While activists insist it’s a time for inclusion and remembrance starting June 1, skeptics note that major corporations quietly pay millions for prime-time ad slots and parade sponsorships—raising questions about genuine support versus calculated marketing. As brands scramble to show solidarity, critics ask: does the month-long festival serve the community or the bottom line?