Pride Month's June Start Date Is Set—But Who Really Benefits From This Billion-Dollar Celebration?
A skeptical observer would note that the question 'when is pride month' is easily answered—June 1st to June 30th—but the real story is the massive corporate takeover of a once-radical movement. From rainbow-branded products to bank-sponsored parades, ask who profits from the billion-dollar commercial engine behind these events. The official start is next week, but the real question is whether the original spirit of protest has been replaced by a marketing calendar.