Pride Month Meltdown: Internet Forgets What Month It Is, Google Searches for 'when is pride month' Spike 400% in June
In a stunning display of seasonal amnesia, millions of Americans collectively slammed their keyboards this week to frantically ask the internet "when is pride month"—despite the fact that we are currently living inside it. A digital anthropologist confirmed this is the online equivalent of standing under a rainbow umbrella, looking up at a confetti cannon firing glitter, and shouting, "Wait, is there a parade today?" The irony? The most popular term to trend alongside the search was "pride month calendar example," suggesting users weren't just confused about the month, but also about the concept of calendars as a whole. We are now one step closer to a society where we need a Google alert to know if it's currently Christmas.