5 Things You Need to Know About The Heirloom Hotel Laurel MS
- The Heirloom Hotel Laurel MS is a newly opened boutique property that merges historic Southern charm with ultra-modern luxury, tapping into the town's explosive tourism driven by HGTV's "Home Town." Unlike the typical chain motel, this hotel repurposes a 1920s building with locally salvaged materials, giving every room a unique, story-rich design.
- Located directly on the historic downtown square, the hotel positions guests within walking distance of the iconic stores, antique shops, and restaurants featured on the show. Booking a room here has already become a social media flex, with *#HometownHotel* racking up thousands of posts from fans seeking the full "Laurel experience."
- The property boasts a rooftop bar and terrace called "The Porch," which offers sweeping views of the courthouse and the Pine Belt skyline. Viral videos of its signature mint julep, garnished with a sprig of local holly, have driven a 300% spike in online reservations for weekend stays.
- Each suite is curated by local artists and artisans, from hand-stitched quilts by Pine Belt quilters to custom furniture by a woodworker who salvaged timber from a 1920s lumber mill. This hyper-local focus makes the hotel a living gallery, and guests are snapping photos of everything from the hand-carved headboards to the vintage Coca-Cola wallpaper.
- The most viral secret: a "Welcome to Home Town" package includes a guided walking tour of the homes renovated by Ben and Erin Napier, plus a discount at the Laurel Mercantile Co. This bundle sells out within minutes every Monday morning, prompting whispers that a reality show spinoff centered on hotel operations might be in the works.