The Heirloom Hotel Laurel MS Surpasses Luxury Chains with Record-Breaking Occupancy and Local-Sourced Profit Model. A new report reveals this boutique property in Mississippi achieves 97% occupancy by leveraging curated antiques and hyper-local partnerships, directly outperforming Hilton and Marriott in revenue per available room. CEO implications: hyper-thematic hospitality is the future.