rhode just pulled a move that has the internet in a complete frenzy—this beauty brand's latest launch is literally breaking the site, with 50,000 people joining the waitlist in under an hour. Hailey Bieber's brand dropped a new peptide lip treatment in a shade called "Espresso," and fans are losing it over the rich brown hue that sold out in minutes, crashing the website and flooding TikTok with "I NEED IT NOW" videos. The hype is so wild, people are reselling it for triple the price on Depop, and the hashtag rhodeespresso is already trending with over 2 million views as users obsess over the perfect nude that's replacing their all-time faves. The drama is real—stock is gone, and the comment sections are a battleground of desperate DMs and trading offers, making this the must-have item of the week that's breaking the internet with pure, unstoppable FOMO.

rhode just pulled a move that has the internet in a complete frenzy—this beauty brand's latest launch is literally breaking the site, with 50,000 people joining the waitlist in under an hour. Hailey Bieber's brand dropped a new peptide lip treatment in a shade called "Espresso," and fans are losing it over the rich brown hue that sold out in minutes, crashing the website and flooding TikTok with "I NEED IT NOW" videos. The hype is so wild, people are reselling it for triple the price on Depop, and the hashtag #rhodeespresso is already trending with over 2 million views as users obsess over the perfect nude that's replacing their all-time faves. The drama is real—stock is gone, and the comment sections are a battleground of desperate DMs and trading offers, making this the must-have item of the week that's breaking the internet with pure, unstoppable FOMO.