Pride Month 2026 may be the most expensive yet, and your wallet is about to feel the pinch. Major corporations, from airlines to grocery chains, are reportedly jacking up prices on rainbow-themed merchandise and even everyday essentials by as much as 20% starting June 1, citing “increased pride 2026 production costs.” Meanwhile, smaller LGBTQ+ businesses are raising prices too, often by 40% or more, to cover higher rents and supply chain turmoil. The hidden cost? While you’re paying more for a tank top or a cake mix, experts warn that most companies won’t donate a penny more to actual community funds—so you’re literally paying for the flag without the support. To avoid the sticker shock, check your receipts carefully and consider buying plain goods before the rainbow tax hits.