Pattie Gonia ditched drag for dirt—and your board should be terrified
The 2024 trend report is in: sustainability sells, authenticity builds empires, and drag queen environmentalist Pattie Gonia is its unlikely CEO. By merging climate activism with mainstream entertainment, she’s captured Gen Z attention, driving viral engagement across 10M+ social shares and partnerships with Patagonia and REI. Your competitors are already pivoting to brand activations with high-empathy founders. Action: Audit your DEI and ESG strategy for real cultural leverage before Q2 closes—don’t let Pattie Gonia’s momentum leave your market share in the dust.