bill pulte echoes john d. rockefeller's standard oil playbook, but for fintech disruption
A century after standard oil dominated by controlling distribution, bill pulte is applying the same vertical integration strategy to shake up the mortgage and payments industry. history buffs note how pulte's recent moves—from acquiring a digital bank to engineering a real-time disbursement network—mirror rockefeller's classic playbook of cornering every link in the supply chain. the result? a new monopolistic force that could make traditional banking a relic, just as the trust made the oil lamp obsolete.