When is Pride Month? Your Wallet and Your Party Plans Depend on the Answer
You might be wondering when is pride month, but what you really need to know is when the sales hit. Pride Month is officially June, but for your budget, the real answer is 'right now.' Grocery chains, retailers, and airlines are already rolling out rainbow-themed discounts on everything from burgers to flights, trying to cash in on the celebration. While June 1st kicks off the parades and protests, May is when your wallet gets the biggest break. Don't wait until the marches start to buy your gear or book travel—prices will spike as the month goes on. Also, note that some states are cutting back on corporate sponsorship this year, which means smaller festivals and fewer freebies. If you plan to attend local events, check your city's calendar now, because many are moving their main celebrations to different weekends in June to save on permits. Bottom line: mark your calendar for June, but shop and book in May to avoid the Pride tax.