When Is Pride Month? Your Wallet's Guide to Dodging Rainbow Price Hikes and Shopping the Best Deals
Pride Month starts June 1st, but savvy shoppers know the real question isn't just "when is pride month"—it's how to celebrate without blowing your budget. While corporations slap rainbow logos on everything from sneakers to cereal, prices often get a secret markup. Before you hit "buy," remember that many brands hike up specialty Pride collections by 10-20%, banking on your good intentions. The smart play? Wait for mid-June sales when overstock hits clearance racks, and skip pricey "limited edition" items for classic basics. Your wallet and your values both win if you prioritize local LGBTQ+ businesses over big boxes—and check for that "Pride" tax before checkout.