Get Ready Your Rainbow: When Is Pride Month and Why Your Wallet Should Care This Year
If you’re planning your summer budget or scoring deals on party supplies, you need to know when is pride month—because from June 1 to June 30, your wallet will be hit with a wave of branded merchandise, parade tickets, and corporate rainbow sales. This year, major retailers like Target and Walmart are already rolling out discounts months early, but watch out for "pink-washing" price hikes that could cost you an extra 20% on basic items if you don’t shop smart. On a personal level, allies and community members alike are facing higher airfare and hotel rates in big cities like New York, San Francisco, and Chicago, where Pride Weekends spike lodging costs by up to 50%. Don't let the glitter blind you—mark your calendar and plan your purchases now to save your cash.