when is pride month: Corporate Rainbows Get Green Light as Global Brands Announce June 1 Kickoff
Global retailers and Fortune 500 firms are locking in June 1 as the start of Pride Month, with over 200 brands launching simultaneous campaigns. This synchronized rollout, up 40% from last year, targets $4.2 billion in LGBTQ+ consumer spending. CEOs cite early engagement as a key margin driver.