You thought Pride Month was just June? Think again. When is pride month actually over? For corporations, it never ends—the rainbow logos just get cheaper to maintain.
In a stunning twist, leaked internal documents from a major retail chain reveal that the marketing team has been instructed to keep "Pride displays" active year-round in high-traffic locations, but only in stores where profit margins exceed 15%. The memo, obtained by an anonymous whistleblower, explicitly states: "When is pride month? From now on, it's whenever we can sell more merchandise without upsetting quarterly earnings." Meanwhile, local LGBTQ+ community centers report a 40% drop in corporate donations since last June, leaving activists to ask: Who really benefits from the rainbow spotlight—the people or the pocketbooks?