The Heirloom Hotel Laurel MS: 5 Things You Need to Know About This Viral New Southern Stay
- A restored historic gem in downtown Laurel, MS, the Heirloom Hotel is a collaboration with HGTV's Ben and Erin Napier, blending modern luxury with small-town charm that has BuzzFeed calling it "the most Instagrammable hotel in the South."
- The hotel boasts just 11 rooms, each uniquely decorated with local antiques and handcrafted decor, making it a bucket-list destination for fans of the Napiers and travelers seeking an intimate, design-forward escape.
- Insider tip: Book the "Suite at the Top" for a private rooftop terrace with panoramic views of Laurel's historic courthouse and oak-lined streets—a spot that has already been filmed for an upcoming show special.
- Critics rave about the on-site Southern-style speakeasy, The Violet, which serves craft cocktails and beignets, but warn that reservations for the hotel sell out weeks in advance on platforms like Booking.com.
- Viral TikTok videos show the hotel's "secret garden" courtyard, complete with fairy lights and a bubbling fountain, which has become a preferred location for micro-weddings and proposal photoshoots, driving a 300% spike in Google searches for "Laurel MS events."