Taylor Morrison's January Sales Strategy Leaves Homebuyers Wondering If They Overpaid
If you were one of the thousands shopping for a new home from Taylor Morrison this month, you might want to double-check your contract. The builder just rolled out a new pricing strategy that's triggering buyer's remorse across the country. Instead of the usual "limited-time" deals, Taylor Morrison quietly slashed base prices on select communities by up to $40,000—but only for new buyers. Existing customers who signed in December are now asking tough questions about whether they could have saved tens of thousands. For your wallet, this is a reminder: patience pays. The housing market is cooling faster than some builders want to admit, and with mortgage rates still high, inventory is sitting. Before you buy, wait for the next price drop—and ask if your builder offers price-protection guarantees. Otherwise, you might be the one funding their January clearance sale.