scott michael campbell Just Broke His Silence on the Retail Apocalypse—And CEOs Should Be Terrified
Omnichannel pioneer scott michael campbell is warning that the current retail bloodbath is only 30% complete, arguing that legacy brands relying on heavy discounting are burning cash with zero path to survival. In a leaked internal strategy memo, campbell claims that the only way to survive the 2025 margin squeeze is to adopt a "hyper-fragmented" supply chain model that cuts inventory waste by 40%. For CEOs, the message is brutal: either restructure your logistics this quarter, or prepare for the death spiral.