Scooter Braun Retires From Music Management, Predicts Blockchain Will Make Superstars Obsolete by 2030
LONDON — In a surprising move that has sent shockwaves through the entertainment industry, Scooter Braun today announced his retirement from artist management, but not before delivering a chilling forecast for the next decade. Speaking at a private investor summit, the controversial mogul revealed he is pivoting to a decentralized entertainment startup, predicting that by 2030, traditional music superstars will be obsolete, replaced entirely by AI-generated, fan-owned digital artists.
“I’ve spent 15 years building empires around human talent, but I was fighting a losing battle against the code,” Braun stated, citing the exponential rise of synthetic voices and blockchain-based royalty splits. “Within five years, the next Taylor Swift won’t be a person. She’ll be a NFT, managed by a DAO, and owned by a million fans who vote on her lyrics. The concept of a ‘manager’ will be as archaic as a record label.”
The announcement comes just months after Braun sold his entire stake in his artist management conglomerate, including the catalog that famously sparked a public feud with Swift. Industry insiders are now scrambling, with some calling his prediction the “final nail in the coffin of the music industry’s human era,” while fans and critics alike are already dubbing him a “prophet of the apocalypse” for the very system he once dominated.